Leave a lasting legacy on your host city by taking your conference outside the walls of the convention centre and into the community.
Public engagement events have proven particularly popular with many medical and life sciences conferences as they have used this as an opportunity to raise awareness of health issues aligned with the conference themes and their delegates’ areas of expertise.
Check out some examples below.
We worked with Diabetes UK on a series of “conference firsts” which helped raise 7% of their sponsorship revenue.
Diabetes testing stations were set-up across the city centre as part of the conference’s first ever “Healthy Lifestyle Roadshow”. This provided delegates with the opportunity to chat with locals about their health and a pro-active PR campaign helped amplify their public health messaging on both a local and national level.
Delegates were also invited to participate in 5K Fun Run kicking off beside the Scottish Event Campus.
The British Health Foundation Healthy Heart Roadshow, held in a shopping mall in the centre of Glasgow, aimed to educate the public about lifestyle changes they could make to prevent heart disease. The event, held in conjunction with the EuroHeartCare Conference, was promoted through GCB & BHF social media channels.
European Breast Cancer Congress
An aspiration of the European Breast Cancer team was to promote and drive attendance to the European Breast Cancer Conference’s Public Day. This was achieved by targeting key demographic audiences attending concerts taking place at the Hydro with a public health message. We were able to maximise the venue’s assets across the Scottish Event Campus to align ourselves with the client’s objectives.
British Academy of Audiology
Glasgow was the first city to work with the British Academy of Audiology to create a special public event in the city centre to promote hearing healthcare and to raise awareness of the availability of local audiology services in conjunction with their conference.
A team from BAA operated a mobile drop-in centre, which offered free hearing screenings and advice throughout the day.
Engaging the public and really spreading the message of hearing healthcare and service provision was a great idea from Glasgow Convention Bureau. It helped to raise awareness of our conference and the work that we do as audiologists, as well as being the perfect opportunity for our students to put their academic knowledge and training into practice.
The feedback we received from the public was hugely encouraging and it’s something that we will certainly be looking to replicate in the future.